Digital technology has become one of the bases for the development of small and medium-sized companies; as well as one of the clearest advantages to undertake today. Sometimes, we do not measure the number of tools to which we have access to contact new clients remotely, improve business productivity and manage it; many times for a minimal cost .
In the digital transformation of an SME there are many tangible benefits. Today we want to talk to you about the five most important so that you do not stop taking into account the importance of investing in the technological infrastructure of your company.
#1. The improvement in productivity
As his business grows, an entrepreneur has to perform more and more tasks. And if he continues to do everything manually, without delegating, it becomes an obstacle to his growth. Billing , collection and business administration platforms can mean a before and after in the administration and profitability of a company. Not only because they allow you to automate many tasks, but also because they allow you to capture the most important business information without errors, process it, and prepare valuable reports for decision-making.
#two. Remote collaborative work
Another of the great advantages of digital technology is the possibility for team members to work together on a project; even if they are separated by hundreds or thousands of kilometers away. Collaborative work platforms like Trello or Asana are not only useful for communication, but also for sharing files, attaching notes, setting due dates for different tasks, and following up on projects through task lists. There is no longer a need to share documents and messages by email or waste time checking which is the correct file or searching for a piece of information among dozens of messages.
#3. cloud storage
Now companies no longer need to invest in expensive servers or their maintenance to store valuable information or to process operations such as sales and deliveries of their own e-commerce. Today they can resort to the services of software companies that work in the cloud; This allows them from issuing electronic invoices to managing the payroll . They also do not have to worry about the security of confidential data or the updating of the platforms according to the latest provisions of the tax authority.
#4. The expansion of the market
Digital technology also allows expanding the geographical limits of a company’s target market, through electronic commerce. A marketplace, such as Mercado Libro or Claro Shop , or a platform that allows you to set up an online store in a few hours, such as Tienda Nube or Shopify, make it possible for an entrepreneur to market their products in other cities and even in other countries. Messaging applications, such as WhatsApp and social networks, are also very useful in the after-sales service and problem-solving processes.
#5. The best communication with the client
Finally, do not forget to consider the number of digital tools that allow not only more effective communication , but also back and forth with the client. This today is not only cheaper for SMEs, but it is also easier. Other examples include messaging apps, such as WhatsApp Business, which allow you to work with mailing lists and catalogs. There are also chatbots to respond in real time and automatically to customer questions and queries. Be sure to include all marketing automation tools , such as email marketing platforms with automated features for new contact registration, forwarding, and message personalization.
