With the rise of platforms and tools like Instagram Reels , TikTok , and YouTube , we can no longer afford not to integrate video into our marketing strategy . The problem is that when we are not specialists in the production of this type of content, editing can become a real problem.
For this reason, video editing applications have become essential for brand entrepreneurs and community managers . For newbies they are a simple and accessible solution to take advantage of one of the most efficient formats to gain followers, connect with potential customers and create a community of fans. And today we are going to tell you which are the most recommended.
All are available for Android and iOS, most of them allow access to free options before opting for a paid version.
#1. Inshot
It is one of the most popular and widely used tools on the market. It is intuitive and easy to use and is constantly updated. Among other functions , it allows you to add filters, stickers and music . In addition, and this is very important to respect the personality of your brand, with it you will be able to maintain the typography and the color palette that you prefer .
#2. Cupcut
Created by the company that owns TikTok , this tool is one of the most complete that exists to edit videos for social networks. It allows you to modify almost all the basic parameters of a video , such as brightness, contrast, exposure or even sharpness. In addition to adding text, dozens of 2 and 3D templates can be used. Another of its star functions is that of automatic subtitles.
#3. VivaVideo
It is another of the easiest to use and most complete video editing applications. It allows you to integrate photos and transitions into videos , as well as a selfie effect to automatically optimize lighting. It has more than 200 effects, including animated stickers and themed templates.
#4. Filmora9
This video editor is so easy and intuitive to use that it is perfect for those who are just starting out. It has a split screen, so it allows you to work with different content at the same time. It allows you to incorporate texts and effects , making it ideal for content creators on YouTube.
#5. Tezza
If your social networks stand out for the unique style of their image and for the originality of the publications, this could be your ideal application, since it has the most creative filters, such as a vintage style . The video option is only available in its paid version.
Paso #6. kinemaster
The ideal tool for those who want to edit videos from their tablet or cell phone. It is very versatile. It supports multiple layers of videos , audio (up to four tracks), text (even handwriting), and images . It includes tools to trim clips, add transitions, add filters, and edit music. Among its disadvantages is that the free version adds a watermark to the exported videos, and that to work optimally you need a mid-range or higher cell phone.
